When I moved to Dubai, my skin went into shock. The heat, the UV, the constant AC, the dust - nothing I used before worked here. And I tried everything. Most skincare is created in Europe, Korea or the US, in countries with four seasons - mild summers, soft winters, balanced humidity. But real skin doesn’t live in a lab - it lives in your climate, your city, your daily stress. So I stopped searching and started formulating. Using my background as a certified integrative nutritionist and skincare formulator, I built products designed for where your skin works the hardest. Every formula is stress-tested in real Gulf conditions before it ever reaches you. The result? Skincare that doesn’t just survive here - it thrives here. It’s not overnight magic. It takes 2–4 weeks for your skin to adapt and recover. But once it works in this climate, it works anywhere.