When I moved to Dubai, my skin went into shock. The heat, the UV, the constant AC, the dust - nothing I used before worked here. And I tried everything. Most skincare is created in Europe, Korea or the US, in countries with four seasons - mild summers, soft winters, balanced humidity. But real skin doesn’t live in a lab - it lives in our climate, city, and daily stress. So I stopped searching and started formulating. Using my background as a certified integrative nutritionist and skincare formulator. Every formula is stress-tested in real Gulf conditions before it ever reaches you. The result? Skincare that doesn’t just survive here - it thrives here.